Attack of the Under Armour brand

Growing up I was never concerned about fashion. I didn't like to shop at all. In fact, my mom would school shop for me and I would pretty much wear whatever she picked out for me. However, when I started having kids I found that shopping gave me time alone and I just enjoyed buying things to make myself feel good. Up until this year I have been able to buy all my kids school clothes and they have been fine with whatever I have picked out. They've always been grateful and happy and I've been the same way because I was able to have alone time (something I cherish) and I was able to make my kids happy (something else I cherish). However, this year they have discovered name brands -- one in particular -- under armour. I must say Jeffrey isn't into it. He still lets me shop for him and he's usually happy with what I get him. But the three younger boys now want to be involved in the shopping (something I don't cherish) and they want under armour (something I definitely don't cherish). I must admit I have some under armour clothing and I love it. But I'm the mom and it's okay. Let me just say -- the shirts average $25 a piece and the shorts are around $20 a pair. When we were in Utah we visited Dick's sporting goods and I told the boys they could pick out one under armour piece of clothing. There are plenty of knock-offs with the same style and material, but they want the real thing. You would have thought I told them they needed to jump off a cliff. It's hard for them to have such a mean mother! After an hour (seriously it took them one hour to pick out ONE piece of under armour) we were able to leave Dick's with spending less than $150. Sounds like a lot but I was pretty proud. Today Zack wanted to buy and under armour backpack. He has a perfectly good backpack that I bought at Ross -- seriously. When did I become such and uncool parent?